Campaign Concept
One central idea that gives the campaign a clear direction and something people can recognize.
Création de campagne
One campaign idea. Built to be seen everywhere.
A strong campaign needs more than a good visual. Maccasy develops creative concepts that connect the message, visual direction and campaign objective, then adapts them across the channels where the campaign needs to perform. From Social Media and Paid Media to OOH, DOOH, video, print and physical activations.
Campaign ConceptKey VisualCe qui est inclus
Tout ce que nous livrons
Key Visual
The main visual direction that establishes how the campaign looks and feels across different executions.
Campaign Assets
The digital and physical assets needed to bring the campaign into market.
Channel Adaptation
Creative adapted for the actual requirements of Social Media, Paid Media, OOH, DOOH, print and other selected channels.
Notre façon de travailler
Du brief au lancement
- 01
Découverte
Nous explorons votre marque, vos objectifs et votre audience pour comprendre ce qui vous rend unique et où vous voulez vous démarquer.
- 02
Stratégie
Nous construisons une base solide pour votre marque : sa voix, sa posture et ce qu'elle défend, afin de guider vos actions futures.
- 03
Design
Nous créons une expérience visuelle cohérente, mémorable, professionnelle et fidèle à l'histoire de votre marque.
- 04
Implementation
Nous créons et livrons tous les assets et outils nécessaires pour lancer votre marque et continuer à la développer.
Nos engagements
One idea. Built for every channel.
One campaign direction
One campaign direction keeps the message and visual identity connected wherever people encounter it.
Every channel
The creative idea is built to move across digital, social, video, OOH, DOOH, print and physical environments.
Built around the objective
Every execution starts from the campaign objective. Creative decisions should support what the campaign needs to achieve.
FAQ
Questions fréquentes
Campaign Creative is the development of the central idea, visual direction, messaging and assets behind a marketing campaign. It creates a recognizable direction that can be adapted across the channels used in the campaign.